Key concept

The key concept that I understand the most is concept number 1, which is -All media messages are constructed. Meaning that some ads that are on television construct a message that sometimes isn't the truth. I understood this concept the best because it basically lets you know that just because you see an ad on television with celebrities and all doesn't mean that that product really works for you. For instance, a Pantene commercial has pretty woman with long beautiful hair. It portrays the message that if you use Pantene, you will have long, silky, and beautiful hair just like the lady.